• This two-day, intensive crash course covers all the major formats and most effective technologies.
• Get an objective perspective from an independent source on all the major web video architectures and hard data on how they compare.
• You will learn how to use the most advanced streaming media technologies of the present and future.
• See tips the pros use and the best solutions in action.
• Discover advanced techniques for achieving high-quality results.
• We'll give you a road map of the future of streaming, including the newest technologies from Apple, Microsoft, Discreet, Real Networks and Sorenson Media.
• Get a jump on MPEG-4 the exciting new open standard that will revolutionize web video!
• Acquire the perspective you need to choose the right tools and get a huge head start on using them.
• Presented by top industry expert, Dale Sorenson, President of Sorenson Services USA, providers of streaming media encoding, training and consulting services.

• Web sites with streaming media attract more viewers, keep them longer and get them to come back again and again!
• Streaming media viewers buy more online! They have more discretionary income, click on more web ads, spend 80% more time on the web and watch less TV. These are the people you want viewing and buying on your web site. (source: Arbitron)
• A majority of Internet users now watch and listen to streaming media. (source: Nielsen//NetRatings)
• The audience for streaming media at work now exceeds 20 million viewers per month. (source: Nielsen//NetRatings)
• Over 7 million home users now have high-speed Internet access. (source: Yankee Group)
• One third of Internet viewers will have high-speed access by 2003. (source: NetSmart)

Sponsored By

DAY ONE 9:30 - 10:00 am -- Registration 10:00 - 10:30 -- Introduction to Streaming Why stream? Broadband web video strategies Using rich media to attract and keep web visitors and drive sales 10:30 - 1:00 -- Streaming Formats, Codecs and Compression Technology Comparing QuickTime, Real and Windows Media: Quality, Market Share, Costs, Scalablity Video CODECs: Real Video, Windows Media Video, Sorenson Video 3 Pro, MPEG-4 H.264 Audio CODECs: Real Audio, Windows Media Audio, MP3, MPEG-4 AAC Unlocking the Mysteries of MPEG: Video compression: spatial compression, temporal compression, variable bit rate encoding Audio compression: bit rates and sample rates 1:00 - 1:30 -- Delivery Strategies and Servers Progressive download vs. true streaming - pros and cons Transport protocols Strategies for delivery and options for hosting Streaming Servers: QuickTime Streaming Server, Darwin Streaming Server, Real System Server, Windows Media Services 1:30 - 2:00 -- Tips for Shooting and Editing for the Web and Capturing DV Source Lighting, motion, editing Pitfalls to avoid Capturing 2:00 - 3:00 -- Lunch 3:00 - 5:30 -- Compression and Encoding Featured Solution: Discreet Cleaner Encoding MPEG, QuickTime, Real Media and Windows Media 5:30 - 6:00 -- Web Video Staging Adding video to web pages Using Real and Windows Media meta files Using QuickTime reference movies

DAY TWO 9:30 - 10:00 am -- Check-In 10:00 - 2:00 -- Pushing the Limits: Advanced Encoding Tips and Techniques Analyzing source and developing the "Eye For Web Video" Featured Solution: Video Bandwidth Estimator Selecting bandwidths Choosing specifications Optimizing bit rates for quality Encoding challenging source and compensating for source problems 2:00 - 2:30 -- Lunch 2:30 - 3:00 -- Wireless and Handheld Streaming Featured Solutions: Kinoma Player, FirePlayer Video for Palm OS Featured Solution: Windows Media Player Mobile Video for PocketPC 3:00 - 5:30 -- Live Streaming Demonstrations Requirements: cameras, servers, bandwidth, hosting, broadcast hardware, and software Featured Solution: QuickTime Broadcaster Live streaming QuickTime and MPEG-4 Featured Solution: Windows Media Encoder Live streaming Featured Solution: Real Producer Live streaming 5:30 - 6:00 -- Wrap-Up, Open Q & A Session

Media Co-Sponsor, Streaming Magazine

www.streamingmag.com

Streaming Hosting Co-Sponsors, Globix and digital.forest

www.streaming.globix.com

www.forest.net

Presentation & Course Materials
To help you put your training to work you will receive exclusive course materials with research, compression techniques, technical documents and access to our web site with extensive additional resources. The course is presented seminar style with live software and hardware demonstrations.

Audience
This course is for creative professionals, content creators, web producers, webmasters, web designers,cinematographers, filmmakers, video/film editors, directors, educators, consultants and anyone else interested in delivering video and audio on the web.

Testimonials
Here's what people have said about The Ultimate Streaming Seminar.

"Cutting edge technical information. Great instructor."

-- George Ruch, Control Room Supervisor, QVC Network

"The Ultimate Streaming Seminar was everything I had hoped for and more than I could have expected. From history and future of streaming, to CODEC comparison, to CODEC manipulation, I learned more in two days than I had in the past year. It profoundly changed my approach to CODECs. Articulate and supremely knowledgeable, Dale was truly The Master."

-- Dave Stephenson, Video Specialist/Videographer, Carrollton-Farmers Branch ISD (Independent School Disctrict) Farmers Branch, Texas

Cost and Availability
The Ultimate Streaming Seminar is presently available only as a private, on-site training program. The cost for this service ranges from $10,000-$20,000. Please contact us for more information. The Ultimate Streaming Seminar is not presently available to the public.

The UltimateStreamingTraining.com web site and "The Ultimate Streaming Seminar" name, logo, content and all related materials are trademark (tm) and copyright (c) 2001-2005 Sorenson Services USA. All rights reserved.